Denis Lancerin

San Francisco Realtor®CA DRE #01518342

San Francisco Market Strategy

Real estate guidance with clarity and conviction

Denis Lancerin brings an economist’s eye, a service professional’s calm, and nearly two decades of San Francisco experience to every move. Buyers, sellers, and investors come for the strategy — and stay for the honesty.

Denis Lancerin headshot

Helping clients build wealth through strategic buying, selling, and investing in San Francisco real estate.

Measured Experience

A record built on trust and repeat business

San Francisco moves quickly. Denis keeps clients steady with clear analysis, direct communication, and a long view of value.

19

years of residential real estate experience

118

homes sold across San Francisco

$450M+

in closed sales volume

3

languages spoken: English, Spanish, and Italian

Meet Denis

San Francisco representation with perspective

Denis Lancerin entered real estate after an early career in the restaurant world, where timing, composure, and service were never optional. That foundation still shows up in the way he works now: attentive, unhurried, and deeply responsive when the stakes are high.

An economics degree sharpened his ability to read market shifts, evaluate risk, and help clients make decisions with confidence instead of noise. Nearly two decades into his career, he remains known for practical guidance, transparent communication, and a clear sense of what matters most in a deal.

Since 2019, Denis has led a team focused on first-time buyers and young professionals navigating one of the country’s most competitive markets. Whether the conversation is about a first condo, a strategic sale, or a long-term investment, his approach is the same: intelligent preparation, honest advice, and steady execution.

Realtor® | CA DRE #01518342 | Based in San Francisco | City Real Estate

Denis Lancerin headshot

How Denis Works

Advisory work shaped by strategy and service

Denis’s practice spans the full transaction cycle, but every engagement begins the same way: with a sharp read on the market, a realistic plan, and communication that stays clear from first conversation to close.

01

Buyer’s Agent

Buying in San Francisco requires more than fast reactions. Denis helps buyers understand value, pressure-test options, and enter negotiations with a plan that reflects both the property and the market around it. The goal is not simply to win the deal, but to win the right deal for the long term.

Discuss Your Search

02

Listing Agent

For sellers, Denis builds a launch strategy that respects timing, presentation, and pricing discipline. His background in customer service and commerce informs the details, from preparation and staging coordination to how a property is positioned once it reaches the market. Every decision is made to protect value and keep momentum strong.

Plan a Sale

03

Relocation

Relocating clients need a guide who can translate the city quickly and clearly. Denis helps buyers and sellers make sense of neighborhoods, commute patterns, housing stock, and timing so they can move with confidence. He keeps the process grounded, efficient, and far less overwhelming than it first appears.

Start Your Move

04

Foreclosure

Distressed-property decisions call for calm judgment and precise execution. Denis approaches foreclosure-related transactions with discretion, careful analysis, and an emphasis on protecting client interests at every stage. He makes complex situations easier to understand and steadier to navigate.

Request Guidance

05

Appraisal

A strong appraisal strategy begins with understanding how value is being interpreted in the current market. Denis helps clients prepare for that conversation with relevant comparables, market context, and a clear-eyed view of pricing. That preparation can make the difference between uncertainty and confidence when numbers are scrutinized.

Review Property Value

06

Escrow

Escrow is where small details can become expensive problems if no one is paying attention. Denis keeps the process organized, transparent, and moving forward by anticipating deadlines, coordinating communication, and staying available when questions surface. Clients always know what is happening and what comes next.

Navigate Escrow

07

Staging

Presentation matters, especially in a city where buyers make fast judgments. Denis works with staging as part of a broader positioning strategy, using design and preparation to clarify a home’s strengths without overcomplicating the story. The result is a property that enters the market with intention and presence.

Prepare Your Home

08

First-Time Homebuyers

First-time buyers often need both education and reassurance, especially in San Francisco’s competitive environment. Denis breaks the process into clear steps, explains the tradeoffs honestly, and gives clients the space to make smart decisions without pressure. It is a patient, highly informed approach designed to build confidence from day one.

Begin the Process

09

Investment Properties

Investor-minded clients value Denis’s economics background and his ability to forecast housing trends with discipline. He helps evaluate properties through the lens of risk, upside, and long-term positioning rather than impulse. That strategic framing is especially valuable when markets feel noisy or uncertain.

Talk Investment Strategy

10

Luxury Homes

High-end transactions demand discretion, taste, and a steady command of detail. Denis brings a composed presence to luxury properties, balancing presentation, negotiation, and client communication without theatrics. The experience feels polished because the work behind it is exacting.

Arrange a Private Consultation

Current & Recent Work

San Francisco properties worth a closer look

From active opportunities to recent sales, Denis’s portfolio reflects the range of homes he represents across the city. Every listing below comes directly from his current profile and illustrates the breadth of his work.

2177 3rd Street #721, San Francisco, CA 94107

Active

$2,795,000

2177 3rd Street #721, San Francisco, CA 94107

2 beds • 2 baths • 1,470 sq ft

Active listing. 2 beds, 2 baths, 1,470 sq ft.

View Listing
632 Mississippi Street, San Francisco, CA 94107

Active

$1,495,000

632 Mississippi Street, San Francisco, CA 94107

2 beds • 2 baths • 1,265 sq ft

Active listing. 2 beds, 2 baths, 1,265 sq ft.

View Listing
890 De Haro Street, San Francisco, CA 94107

Active

$2,195,000

890 De Haro Street, San Francisco, CA 94107

4 beds • 3 baths • 1,789 sq ft

Active listing. 4 beds, 3 baths, 1,789 sq ft.

View Listing
888 7th Street #355, San Francisco, CA 94107

Active

$529,114

888 7th Street #355, San Francisco, CA 94107

2 beds • 1 bath • 770 sq ft

Active listing. 2 beds, 1 bath, 770 sq ft.

View Listing
695 5th Street #16, San Francisco, CA 94107

Active

$845,000

695 5th Street #16, San Francisco, CA 94107

1 bed • 2 baths • 1,009 sq ft

Active listing. 1 bed, 2 baths, 1,009 sq ft.

View Listing
131 Missouri Street #301, San Francisco, CA 94107

Active

$1,995,000

131 Missouri Street #301, San Francisco, CA 94107

2 beds • 2 baths • 1,465 sq ft

Active listing. 2 beds, 2 baths, 1,465 sq ft.

View Listing
300 3rd Street #1208, San Francisco, CA 94123

Active

$665,000

300 3rd Street #1208, San Francisco, CA 94123

1 bed • 1 bath • 807 sq ft

Active listing. 1 bed, 1 bath, 807 sq ft.

View Listing
250 King Street #602, San Francisco, CA 94107

Active

$1,299,000

250 King Street #602, San Francisco, CA 94107

2 beds • 2 baths • 1,475 sq ft

Active listing. 2 beds, 2 baths, 1,475 sq ft.

View Listing
250 King Street #1206, San Francisco, CA 94107

Active

$788,000

250 King Street #1206, San Francisco, CA 94107

1 bed • 1 bath • 982 sq ft

Active listing. 1 bed, 1 bath, 982 sq ft.

View Listing
555 4th Street #707, San Francisco, CA 94107

Active

$775,000

555 4th Street #707, San Francisco, CA 94107

1 bed • 1 bath • 752 sq ft

Active listing. 1 bed, 1 bath, 752 sq ft.

View Listing
1107 Rhode Island Street, San Francisco, CA 94107

Profile Listing

$1,275,000

1107 Rhode Island Street, San Francisco, CA 94107

2 beds • 2 baths

Listing shown on profile with 2 beds and 2 baths.

View Listing
1101 Rhode Island Street, San Francisco, CA 94107

Profile Listing

$1,225,000

1101 Rhode Island Street, San Francisco, CA 94107

2 beds • 2 baths • 1,240 sq ft

Listing shown on profile with 2 beds, 2 baths, 1,240 sq ft.

View Listing
3944 21st Street, San Francisco, CA 94114

Sold

$4,400,000

3944 21st Street, San Francisco, CA 94114

4 beds • 5 baths • 3,270 sq ft

Sold listing. 4 beds, 5 baths, 3,270 sq ft.

View Listing
4231 20th Street, San Francisco, CA 94114

Sold

$3,910,000

4231 20th Street, San Francisco, CA 94114

4 beds

Sold listing. 4 beds.

View Listing
143 Duncan Street, San Francisco, CA 94110

Sold

$3,750,000

143 Duncan Street, San Francisco, CA 94110

4 beds • 3,200 sq ft

Sold listing. 4 beds, 3,200 sq ft.

View Listing
3121 Folsom Street, San Francisco, CA 94110

Sold

$3,100,000

3121 Folsom Street, San Francisco, CA 94110

4 beds • 5 baths • 3,239 sq ft

Sold listing. 4 beds, 5 baths, 3,239 sq ft.

View Listing
207 Los Palmos Drive, San Francisco, CA 94127

Sold

$3,000,000

207 Los Palmos Drive, San Francisco, CA 94127

3 beds • 4 baths • 3,011 sq ft

Sold listing. 3 beds, 4 baths, 3,011 sq ft.

View Listing
89 Martha Avenue, San Francisco, CA 94131

Sold

$2,800,000

89 Martha Avenue, San Francisco, CA 94131

4 beds • 3 baths • 2,928 sq ft

Sold listing. 4 beds, 3 baths, 2,928 sq ft.

View Listing

Listing information is deemed reliable but not guaranteed. For details, attribution, or showing information, contact Denis Lancerin at (415) 420-2366 or denis@lancerinrealtors.com.

Client Perspective

What clients remember most is the calm

The language changes from client to client, but the themes stay consistent: patience, honesty, local knowledge, and a process that feels clear even in a fast market.

01 / 16

5 / 5

I started working with Denis in fall 2020 during the pandemic. I was self employed and had specific requirements that made it challenging to find the right property. Denis provided exceptional customer service throughout the entire experience spanning more ...

Ryan

Client

Where Denis Works

Neighborhood insight that stays local

Denis works across San Francisco with a particular understanding of the neighborhoods that matter to first-time buyers, move-up sellers, and long-term investors. Each area below is part of the market he actively serves.

01

San Francisco

California

Citywide guidance for buyers, sellers, and investors navigating one of the country’s most nuanced housing markets.

02

Bernal Heights

San Francisco, California

Thoughtful representation for clients considering homes, condos, and long-term value in Bernal Heights.

03

Cole Valley

San Francisco, California

Local insight for clients looking at Cole Valley’s neighborhood feel, housing mix, and market pace.

04

Mission Dolores

San Francisco, California

Strategic guidance for buyers and sellers evaluating competition, timing, and value in Mission Dolores.

05

Eureka Valley

San Francisco, California

Clear market perspective for clients weighing location, lifestyle, and long-term positioning in Eureka Valley.

06

Noe Valley

San Francisco, California

A measured, neighborhood-specific approach for clients moving through Noe Valley’s highly watched market.

07

Hayes Valley

San Francisco, California

Grounded advice for buyers and sellers navigating Hayes Valley with clarity and competitive awareness.

08

Alamo Square

San Francisco, California

Support for clients looking at architectural character, demand, and positioning in Alamo Square.

09

Diamond Heights

San Francisco, California

Calm, analytical representation for clients exploring opportunities in Diamond Heights.

10

Richmond District

San Francisco, California

Neighborhood guidance tailored to buyers and sellers moving through the Richmond District market.

11

Sunset District

San Francisco, California

Steady local expertise for clients evaluating homes and investment potential in the Sunset District.

Start the Conversation

Planning a move in San Francisco? Let’s make it clear

Whether you are preparing to buy, ready to sell, or thinking through an investment decision, Denis brings the market perspective and steady guidance to help you move with confidence.

Contact Denis

A direct line to informed advice

Reach out by phone or email to begin the conversation. Denis works with buyers, sellers, and investors throughout San Francisco and keeps communication straightforward from the first reply onward.

Languages spoken: English, Spanish, and Italian. MLS membership: San Francisco Association of REALTORS® / SFARMLS.